Top 5 Beauty Retail Apps Performance in Australia Q4 2021

Performance of Top 5 Beauty Retail Apps in Australia, Q4 2021

In the fourth quarter of 2021, the top beauty retail apps in Australia exhibited varied performance trends in terms of weekly downloads, active users, and revenue. Here’s a closer look at the leading apps, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced significant fluctuations in weekly downloads, starting with 3.3K in late September and peaking at 14.3K in mid-November. Active users also saw a notable increase, rising from 8.1K at the start of the quarter to 17.4K by mid-November, before stabilizing around 14.7K towards the end of December.

Sephora - Beauty Shopping maintained a steady download rate throughout the quarter, with weekly downloads ranging from 3.2K to 7K, peaking in late December. Active users showed a similar trend, starting at 22.2K and peaking at 24.7K in mid-December, before ending the quarter at 24.3K.

Adore Beauty | Shop Beauty Now saw more modest download numbers, with weekly downloads fluctuating between 1.2K and 4K. Despite the lower download figures, the app maintained a steady presence in the beauty retail space.

FOREO For You displayed a consistent increase in weekly downloads, starting at 458 and reaching a peak of 1.2K in mid-December. Active users mirrored this growth, climbing from 1K in late September to 1.5K by the end of December.

Think Dirty – Shop Clean had a varied performance with weekly downloads ranging from 145 to 1.2K, peaking in late November. Active users remained relatively stable, starting at 6.8K and ending the quarter at 5.9K.

These trends highlight the dynamic nature of the beauty retail app market in Australia during Q4 2021. For more detailed insights and data, visit Sensor Tower.